This is a fictional vodka company that I designed. The concept was to take the unique effects of the black light and create a modern, sophisticated design. By keeping the bottle black: the logo, type, and color treatment was used to create that neon effect. The light bulb was hand drawn and kept very simple and recognizable. The type is hand drawn as well. The text for the name "Blackout" was stylized using a gothic font. 

All images used with permission from Amanda Taylor.